Consider this:

  • Most consumers wait about 3 seconds for a website to load on a desktop or laptop.
  • …and about 5 seconds on their mobile device.
  • Amazon found that if their pages slow down by 1 second, they lose $1.6 billion a year.
  • Google uses page load time as a factor in their ranking algorithm.

If you have images that slowly “drool” down the screen and take over 15 seconds to load – well, you can count that prospective customer goodbye!

So What Do You Do?

When a customer goes to your site, it can take a while depending on how large your files are. Specifically with images, the larger the file size the longer it takes a webpage to load. *Shopify merchants should note that we automatically compress images, so this shouldn’t be an issue for you.

If you can decrease the size of the image files on your webpage and increase pageload speed, less people who visit your site will click away.

One way you can reduce image file size is by using the “Save for Web” command in Adobe Photoshop. When using this command, you want to adjust the image to the lowest file size acceptable while keeping an eye out for image quality.


What If You Don’t Have Photoshop?

If you don’t have Adobe Photoshop there are numerous online tools you can use for image editing. Adobe even has an online image editing application at This online tool doesn’t have all of the capabilities of the desktop version of Adobe Photoshop, but it covers all the basics of image editing and doesn’t cost an arm and a leg.

Other impressive online image editing tools are:

  • PicMonkey – has been described by experts as a “staggeringly great photo editing tool”.
  • Pixlr – is super user-friendly, and also comes with a 100% free app for your smartphone, so you can edit on the go.
  • FotoFlexer– is another fairly advance online image editor. FotoFlexer even allows you to work with layers!

Finally, there is always GIMP. GIMP is an open-source, free image editing software application that can be run on Windows, Mac or Linux. It can do everything Photoshop can do, but tends to be a bit clunkier. But for a freeimage editing application – you can’t beat it.

How Large Should My Image Files Be?

A good rule of thumb for ecommerce images is to try to keep your image file size below 70kb. That can be difficult sometimes, especially for larger images, but I’ll get into that in a minute…